Fortuna Jewelry, 1141 Broadway (1994)

This sign was painted by Bob Middleton of the Mack Sign Co. in the late 1980s. Bob's memory of this sign goes as follows: "The Fortuna Jewelry job was owned by Chinese jewelers and if I'm not mistaken there are Chinese symbols on the job. Before I painted them I made a full size layout on paper (Pounce) and showed it to them. I figured that I would have to make sure it read right. It's a good thing I did because at least five chinamen would say "It comes to a point", no it doesn't it's "Rounded", no it isn't supposed to, it's supposed to "Slant Down on Top" No, No, No, It's not, it's just too "Wide" on top, etc.etc.etc. I certainly didn't know and I really didn't care. That's not the only time we had trouble with a Chinese sign." (For more on Mack Sign Co. see the Mack page.)

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